Every Choice Has An End Result.
This article is worth investing 7-8 minutes if you are an Entrepreneur, Marketing professional, Small Business Owner,Student or anyone who have plans to promote, advertise or sell online any product or services.After reading this article you will understand Digital Marketing Benefits and get enough information and data point which will certainly help you to make a better choice to allocate your marketing budget between Digital Marketing and Traditional.
Two main objectives of any Marketing be it Traditional or Digital marketing are :
- Attracting & Retaining the potential customers and
- Creating brand awareness
Before jumping into the topic let’s me briefly help you in understanding Traditional and Digital Marketing from 30,000 feet.
Traditional marketing refers to any type of promotion, advertising or campaign which include television, radio, print advertisements, such as newsletters, billboards, flyers ,TV Commercials and newspaper print ads.
Digital marketing is an umbrella term for all of your online marketing of products or services using digital channels such as Google Search, Social Media(like Facebook,LinkedIn,Twitter…), email, and websites to connect with their customers.
India population is over 130 crores and Every third person in India is an internet user and Every third internet user is active on social media.
Most interesting thing is that almost 90% using mobile phone to access internet.
Lets take an example to understand it better , assume you have a physical store/shop and also an online e-commerce portal to sell Artificial Designer Jewelry or any other services/product.
As i said earlier that your marketing team will mainly have 2 objectives:
- Attracting & Retaining the potential customers and
- Creating brand awareness
Within next few minutes I will uncover how you can Win back your business from your competition by understanding the power of these top 4 benefits of Digital Marketing.
How long will it take to see results?
Benefit 1: You can start your Digital Marketing campaign Instantly in less than half an hour !
In Traditional Marketing if you want to put your ad on TV or Newspaper or flyer or radio . You will contact ad agency to do it for you and how much time do you think it take to kick off your marketing campaign?It will be in at least in days or may be weeks.
In Digital Marketing you can get your campaign kick off in just less than half an hour and your ad will be infront of your prospective customers !!
What minimum budget do you need for marketing a traditional Way ?
Benefit 2: You can start Digital Marketing Campaign with as low budget as Rs 100!!
I want you to think for Traditional Marketing and answer this . I am pretty confident that for traditional way it will be at least in couple of thousands.
In Digital way ,You can start with as low as Rs 100 !! So you can take calculated risks and that’s a lot of difference.
How to reach target audience ?
Benefit 3: Digital Marketing is Highly Targeted
Unlike Traditional way ,Digital way has highly targeting capabilities and are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
Location Targeting: It allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown. You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location.
Device Targeting: You can target any device like Mobile,Laptop,Desktop .Consider this scenario to understand it.Lets say you have developed an android video Game and you want only android user see your ads as they are your potential customers . You can do that!!
Language Targeting: You want to show your ad to only English or Hindi or French speaking .You can do that.
Time Targeting: Select specific hours during the day for optimal targeting.Consider this scenario to understand it.Lets say you have customers who are available only in afternoon 1pm to 5pm and only from Monday to Friday you can set your schedule accordingly to target them . Isn’t it amazing .
Website Targeting: You want to put your ad on website where you think your potential customers are.You can do that!!
What is my Return on Investment(ROI)?
Benefit 4: You can Easily Measure the Results and ROI with Digital Marketing
There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Digital Marketing , every single aspect of your marketing campaign is measurable, right down to the cost of acquisition of customer. It’s very easy to measure your return on investment (ROI). Most important you can regularly fine tune and optimize your campaigns and your metrics improve over time.
Digital Marketing is is a level playing field and it is for everyone.
There are other benefits as well that I had to chop from this list in the interest of brevity and I felt these top four were the most important
Some eye opening stats before concluding .On average an Indian spent 4 hours 22 min on internet and out of this 3 hours are spend on mobile and more than 2 hours are spent on an average Indian on social media platform.So big opportunity to promote digitally !!
